Tuesday, June 14, 2011
Wednesday, June 1, 2011
Pot Roast or Chuck Roast
Classic top down hierarchy with boxed-in information vs Information as small town festival.
Let's look at above fold from information architect's view.
On Treasure Island ad, I can only retain Chuck roast and Bananas are on sale and some items are 99 cent. At that point I lost my interest to look further. B/W makes rest of the items monotonus, all seems same size, same messages over and over.
On the One Stop Foods ad, Rice is a hot item and so as Pink salmon and Mac & Cheese and wait there are more deals!!! Strange enough, Pot Roast pops in from below fold ... wherever I look, there are something goin on, lots of noise, just like you are in the festival.
And here are total items listed
Trasure Island - 26 + 62 = 88 items
One Stop Foods - 32 + 32 = 64 items
Talking about consistency across different media, go to
http://www.onestopfoods.com/
or
http://www.tifoods.com/
to download ad
 |
| Treasure Island newspaper ad |
 |
| One Stop Foods newspaper ad |
Let's look at above fold from information architect's view.
Trasure Island - 26 items
One Stop Foods - 32 items plus logo and store informationOn Treasure Island ad, I can only retain Chuck roast and Bananas are on sale and some items are 99 cent. At that point I lost my interest to look further. B/W makes rest of the items monotonus, all seems same size, same messages over and over.
On the One Stop Foods ad, Rice is a hot item and so as Pink salmon and Mac & Cheese and wait there are more deals!!! Strange enough, Pot Roast pops in from below fold ... wherever I look, there are something goin on, lots of noise, just like you are in the festival.
And here are total items listed
Trasure Island - 26 + 62 = 88 items
One Stop Foods - 32 + 32 = 64 items
Talking about consistency across different media, go to
http://www.onestopfoods.com/
or
http://www.tifoods.com/
to download ad
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